Understanding South Africa’s sectors, and therefore your target audience, is vital to ensuring the success of your exhibition. One way to do this is to contact the South African Chambers of Commerce, as they will have information on the companies relating to each industry. From there, you can contact SA companies inviting them to meet. The link below also provides an overview of South Africa’s key sectors which can help you gain a clearer understanding of your audience: (https://www.brandsouthafrica.com/investments-immigration/economynews/sa-economy-key-sectors). The Commercial Attaché at the South African Foreign Embassy will also be able to suggest some companies which will be interested in your products.
Exhibiting is a highly effective marketing tool, but only if you are targeting the right people, and that means choosing the right conference. There many exhibitions & conferences taking place around South Africa in 2017, and not all of them will be effective for your business. The Industry Sector Associations will be the best people to contact to ensure that you attend the right exhibition for your industry. When considering a conference look at factors such as location – is it somewhere people want to go? Who will be there, are they right for your business and is it financially viable? It is far more proactive to exhibit at one or two successful conferences a year rather than a large range which are not suited to your company.
Moving products to an event can be very technical, and is key to ensuring that the entire exhibition process runs smoothly. To be on the safe side, Exhibition Freighting G.S.M recommends to pack and arrange the transport of your goods at least one month prior to exhibiting. It takes approximately one week to wrap and pack goods, another week to arrange the export formalities and airfreight travel (if coming from abroad) and approximately two weeks to comply with import regulations. This time line can vary depending on the products being sent, so it is advisable to keep in close contact with the sending process to ensure everything runs smoothly.
South African custom regulations are in line with the rest of the world, especially when it comes to food products. Importing food is difficult, with many strict rules and regulations, even for an exhibition. South Africa follows the guidance set by the World Health Organisation, so it can be beneficial to check their website in regards to rules around meat, poultry and dairy. All food items must have a health certificate as Port Health will inspect the products prior to them entering the country.
South Africa follows the rules set out by IATA & the Dept of Public Health & Safety, which means that any dangerous goods MUST have a “Materials Safety Data Sheet” and a “Dangerous Goods Declaration”.
Any local transporters must also have a “trem card”, which is similar to a Dangerous Goods Declaration and is issued by the Fire & Safety Official. It advises the authorities about the product & what to do in the case of an emergency.
If you want somebody to take care of the steps for you, you need to hire an expert. Exhibition Freighting G.S.M offer an all-inclusive service which will help you with everything from customs clearance, to transport and show management. Hiring an expert like Exhibition Freighting G.S.M to assist with your exhibition means everything will run smoothly, and you can focus on getting the most out of your conference.