Cape Town and the Western Cape in South Africa is an intellectual magnet, with four world-class universities and other research institutions in fields as diverse as astronomy, science, medicine and social politics. As the legislative capital of South Africa, the destination is a fertile ground for intellectual dialogue and the exchange of ideas, with investment in technology and IT sectors establishing Cape Town as the centre of Africa’s development in these fields. However, there are also many other reasons why Cape Town is the perfect spot to attend for your next exhibition:
Accessibility - Cape Town International Airport is served by more than 20 international airlines on a weekly basis, linking the destination to global hubs like Frankfurt, Amsterdam, Dubai, Singapore and London (and a wide variety of other connections via Johannesburg). The city is an overnight flight from any European destination, and the airport is situated just 20 minutes from the city centre.
Value – Cape Town is recognised internationally as one of the most affordable business, tourism and incentive travel destinations in the world. Whether you are attending or exhibiting at a conference, you will get much more for your money in this city compared to its European or American counterparts.
Global Appeal - Cape Town has consistently been voted as one of the world’s favourite tourist destinations, with a reputation as a modern and convenient city. There are a variety of wine areas within a short driving distance from the Cape Town city centre, as well as many restaurants service traditional or contemporary Cape cuisine. Cape Town and the Western cape is a cosmopolitan destination where cultural diversity is welcomed, and a wealth of artistic and musical talent, opera, ballet, drama and comedy are always on offer.
Business tourism infrastructure – There are a host of world-class, multi-purpose venues when it comes to conference exhibition, to choose from in Cape Town. This includes the Cape Town International Convention centre (CTICC), which is an impressive, architecturally striking, city landmark. The destination is conveniently located in the city centre, and has an excellent support system for hosting any event of any size.
A cosmopolitan destination - Cape Town and the Western Cape is a vibrant and multicultural destination, where diversity is welcomed. Immigration from Europe and Africa has given the city a creative side which takes the form of artistic and musical talent, opera, ballet, drama and comedy. English is the main business language spoken in Cape Town, which is highly convenient for exhibiting. However, due to the international nature of the city, French and German are also becoming increasingly common languages throughout the Western Cape.
Range of activities – Cape Town has a huge variety of external tours and activities to suit all tastes. Tours range from visits to the Cape Winelands, Cape Point and Table Mountain. For something more leisurely, enjoy shopping at one of the local markets, or world-class shopping areas. However, the province is also a paradise for sports and adrenalin fanatics and offers world famous golf courses, hiking, fishing and mountain biking, in and around the Peninsula.
World-class service providers – Cape Town has a host of professional service providers at your fingertips, to help your exhibition run smoothly. Some of the professional infrastructure for congress includes; an established Conventional Bureau to deliver quality services for bid production, logistical support for meeting planners, travel agents and corporations, as well as access to a sufficient pool of service suppliers. With all this available in Cape Town, you can be confident knowing your exhibition will run to plan.